NBCU Hackathon at Universal Orlando March 28-29
As a member of Universal Orlando’s Strategic Innovation & Emerging Technology team, I can attest to the fact that we’re always looking for cool new ideas and technologies to make the theme parks even more awesome for our guests. In the last year alone, we’ve launched free guest wifi, the official Universal mobile app, and we have more cool technology on the way.
One way that we seek out innovative technology ideas is through hackathons. In 2014, NBCUniversal’s Media Labs held hackathons in New Jersey and California, and I thought, “We’ve got to get a hackathon here at Universal Orlando!”
Well, on March 28-29 I’m going to get my wish – Media Labs will be hosting their next NBC Universal Hackathon at Universal Orlando Resort at Loews Portofino Bay Hotel.
The Hackathon will be a 24-hour event where competitors get to choose from five broad challenges to develop solutions for. I’m especially excited that this hackathon will have several challenges focused on the theme park experience. The challenges are:
- Revolutionary Entertainment: How to create cool experiences with technologies such as Virtual Reality (VR), Augmented Reality (AR), Radio Frequency Identification (RFID), and beacons.
- More Time For Story: How to take the queue experience to the next level.
- Enhanced Entertainment for the Visually Impaired: Creating great experiences that all of our guests can enjoy.
- We’re Here, Come and Experience: How to promote the theme parks using new technologies such as mobile, geo-fencing, and the Internet of Things (IoT).
- Immerse Yourself in the World of Telemundo: How to bring Telemundo broadcast events to viewers as immersive experiences on multiple platforms.
Anyone with hacking skills and great ideas is welcome to participate. Although I know that competitors will fly (or drive) in from all over the country, I’m personally looking forward to seeing what our local Central Florida technology community will come up with – it’s a vibrant and fast-growing community and I’m sure they’ll come up with some amazing solutions.
Each challenge has its own prize, plus the Grand Prize is $10,000 – not a bad haul for a great idea and 24 hours of work!
For more information about the event and to register, click on over here.